What's in it for you?
A note on why this newsletter exists, who it's for, and what's coming.
Every meeting, every pitch, every conversation, and every article you will ever read has one question running quietly underneath it.
What’s in it for me?
Not because people are selfish. Because people are human, and human attention is finite, and the honest answer to that question is the fastest path from a stranger to a trusted voice.
That is what this newsletter is built on.
Let me start with who I am.
My name is Diepriye Opuda. I grew up in Port Harcourt, the Oil-rich city of Southern Nigeria, a city that taught me to be innovative in solving problems, read the room quickly, and never wait for someone else to figure it out.
Today, I live in Hamilton, Ontario and operate a multi-national technology company, Evryware Inc., that builds and integrates software and hardware systems. I advise founders and operators on strategy and execution, lead a youth and sports programme for the Nigerian-Canadian community in Hamilton, and completed two 10K races in the past year. I am a husband, a dad, and a certified project manager who is currently upskilling in AI project management because I refuse to be left behind.
People know me as “The Go-To Guy”. Not a title I gave myself, a description that keeps coming back.
I tell you all of this not to impress you, but because you deserve to know who is in your inbox every week before you decide whether to stay.
Now what is WIIFM, really?
WIIFM stands for What’s In It For Me?, the most honest question in any room.
It is the question your audience is always asking when you present. The question your team is asking when you announce a change. The question your clients are asking before they commit. The question you should be asking every time you open an email, sit in a meeting, or consider an opportunity.
When you learn to answer that question well for yourself and for the people around you everything gets clearer. Decisions get faster. Conversations get sharper. Systems get built. Things get done.
That is what this newsletter is about.
Every week, one short piece. Practical, plain-spoken, and always useful. Written from the messy middle of building companies, managing people, integrating systems, and showing up for communities across two continents.
No fluff. No motivational posters. No advice I have not tested on something real.
Here is what is coming.
WIIFM will move across five areas, not as separate tracks, but as a single conversation about building a life and a career that actually works.
Business and entrepreneurship.
What it actually takes to build a product or service that lasts, not the highlight reel, but the decisions, the missteps, and the systems that make the difference.
Technology and AI.
Not hype, not fear. Practical thinking on how to use the tools that are reshaping how we work, before the tools use you.
Community and people.
How to build, lead, and show up for the communities that give your work meaning. Leadership that does not stop at the office door.
Systems and execution.
The gap between a good idea and a working outcome is almost always a systems problem. We will close that gap, one framework at a time.
Opportunity and money.
Where to look, how to evaluate, and how to position yourself to capture what is actually available to people who pay attention.
Some issues will sit squarely in one area. Most will cross two or three. The through-line will always be the same: what is actually useful to you, right now.
One thing I want from you.
Tell me one thing you are currently trying to figure out in your business, your career, your community, or your life. I read every reply, and I answer most of them. Your questions will shape what this newsletter covers. That is not a platitude it is how WIIFM actually works.
Because the best answer to “what’s in it for me” starts with listening.
Talk soon.
— Diepriye Opuda
P.S. If someone forwarded this to you and you want WIIFM in your inbox every week, subscribe at wiifm.co. Join the conversation.